About Us


Everything Softy is a global luxury lifestyle brand inspired by the signature style of its founder, Silvana Penavic. Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for art, travel, fashion, and design, Silvana’s own lifestyle serves as a focal point of inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful, with a sense of ease and refinement.

Everything Softy is a unique, full-lifestyle shopping destination, with a mostly exclusive assortment of beauty, furniture, home décor, garden, and more. The brand launched on-line in the autumn of 2022 in New York, and today has been shipping around the world. Though distinct in style and spirit, Everything Softy is part of Raul Equine Inc. Companies, a portfolio of global consumer brands. Visit the Raul Equine Inc. Companies and Global Communities pages to learn more.

Everything Softy is in constant conversation with our creative-minded community, and we take pride in our connection with individuals who prioritize self-expression and pursue inspiration, knowledge, and experience in the spirit of boundless curiosity.

Our customers are creative people, who want to be and look like themselves. They have a sense of adventure about what they wear, and take a thoughtful, personal approach to interior décor and the harmony of home. Although personal style is important to them, they’re not governed by trends. We listen to our customers 

and look to our community for inspiration and feedback – the intention is to exceed their every expectation, in unexpected ways.